Apple has identified a location in North Bengaluru, closer to the airport, to set up its design and development accelerator. It joins rivals such as Google and Microsoft in harnessing local talent in the country's technology capital.
Through this centre, Apple hopes to encourage more developers to build applications for its iPhone, a strategy for it to justify the high sticker prices for its devices. Globally, such apps are considered of gold standard because of the customers' ability to pay more.
India, the world's second largest smartphones market, is dominated by Google's Android software. Apple expects to wean a slice of the high-paying customers of Android to its own ecosystem.
Apple is also looking at India as a strategic market since iPhone sales in China and the US stagnate. "India is home to one of the most vibrant and entrepreneurial iOS development communities in the world," said Tim Cook, Apple's chief executive officer. "With this new facility, we're giving developers access to tools which would help them create innovative apps."
The decision to locate in Yelahanka in Northern Bengaluru goes against the conventional grain for global technology majors.
Through this centre, Apple hopes to encourage more developers to build applications for its iPhone, a strategy for it to justify the high sticker prices for its devices. Globally, such apps are considered of gold standard because of the customers' ability to pay more.
India, the world's second largest smartphones market, is dominated by Google's Android software. Apple expects to wean a slice of the high-paying customers of Android to its own ecosystem.
Apple is also looking at India as a strategic market since iPhone sales in China and the US stagnate. "India is home to one of the most vibrant and entrepreneurial iOS development communities in the world," said Tim Cook, Apple's chief executive officer. "With this new facility, we're giving developers access to tools which would help them create innovative apps."
The decision to locate in Yelahanka in Northern Bengaluru goes against the conventional grain for global technology majors.
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